13 Businesses With Brilliant Global Marketing Strategies | Marketing Strategies | Bussness Ideas
What Is Good Global Marketing?
Global marketing is the act of focusing a product on the needs of potential buyers in other countries.
Like most types of marketing, though, a global marketing strategy comes down to one thing: audience. Knowing who needs your product, what form they need it in, and how to market it in a way that strengthens the brand are core ingredients of awesome global marketing.
Typically, a global marketing strategy requires a business to do new market research, identify countries where the business’s product might be successful, and then localize the brand to reflect the needs of those communities. However, localization is not always necessary. Some brands adopt a global standardization strategy instead.
Global Marketing Strategies
Red Bull
Airbnb
Dunkin Donuts
Domino’s
Rezdy
World Wildlife Foundation
Pearse Trust
Nike
McDonald’s
Innocent Drinks
Traffic Ticket Clinic
Coca-Cola
Spotify
Start Global Marketing in Small Steps
If you have global aspirations for your business, you need to find out what customers in different communities have in common — and how to localize your product for these different markets. Your first step? Take inspiration from one of the businesses above. Start small, then work your way up as your business grows.
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