Businesses can use some of the best ways to connect with their customers on the Fourth of July. Whether it’s celebrating at parades and BBQs or brand-building like charity drives, there are a variety of ways for business owners to find economically minded ways to promote their brand’s image.
With freedom in mind, we’ve rounded up some of the best July 4th brand marketing campaigns that spoke “freedom” for us and explained why.
00.00.52 : Urban Daddy
Urban Daddy’s Fourth of July guide to watching fireworks in New York City was an illuminating experience for users.
00.01.12 : Banana Republic
Banana Republic partnered with PopSugar to create an immersive editorial that featured top product buying picks for the 4th July sale.
00.01.51 : Brit & Co
Brit & Co. utilized the classic American Fourth of July party theme in this functional email, which tells consumers about all of their favorite patriotic products.
00.02.15 : Michael Kors
It gave out beautiful pictures of all the products in a very creative, fun, and party mood. A great way to promote any brand!!
00.02.29 : Coca-Cola
Coca-Cola’s 4th of July promotion is a great example of how a brand can execute simple ideas with high impact.
00.03.04 : Walmart
Walmart created a category called “Patriotic Picks” and one click will take you to huge product categories filled with red, white and blue items that can be used for any holiday occasion.
00.03.47 : Perdue Farms
The brand reposted their BBQ burger recipe, this time with a message that encouraged consumers to spice up their holiday meal with a twist on the traditional ground beef patty.
00.04.25 : Nasa
NASA tweeted images of firework displays in space, and it is a wonderful way to touch base with their audience and inspire them with an idea of what’s to come.
00.04.54 : Uncommon Goods
They decided to feature several stories spotlighting independent makers on Independence Day (July 4th).
00.05.17 : Wayfair
The store redesigned their homepage to celebrate the Fourth of July, and it’s a great example of how a beautiful website can boost conversions and improve sales by increasing brand awareness and delighting customers.
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