Kya aapko bhi marketing kei bare mei jannaa acha lagta hain…
Ya phir aap, apne company kei liye meme marketing, influencer marketing etc explore karna chahte hai …
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Stay tuned for today’s session.
Welcome to the series named, The Placement Guide where we help students to know about different career opportunities.
Today we have a very special guest amongst us whose name is Aditi Anand.
She is currently working in Coca Cola as Creative Strategy Head and has 15 years of experience in Marketing in top companies like Airtel, Flipkart, Nokia Mobiles etc.
She has also won various awards for her Innovative marketing ideas and was selected into LinkedIn Top Voice 2022.
She has done her higher education from the University of Chicago Booth School of Business.
0:00 – Intro
1:30 – How did she develop interest towards Marketing space ?
4:40 – Her biggest learning experience at University of Chicago Booth School of Business.
9:00 – Skills that were helpful to her in her work role earlier at Airtel, Flipkart and Nokia Mobiles.
11:15 – Her current work role at The Coca Cola Company which uses some of the best marketing strategies in the world.
14:40 – How do she use consumer insights to develop good marketing strategies with some example?
17:50 – Her biggest observation and learning related to marketing based on hers 15 years of rich experience?
21:45 – How important do she think is Meme, Influencer Marketing etc plays a role in today’s world?
#marketing #mba #career