Maggi business strategy nestle /Nestlé business strategy marketing strategies/Nupoor education worldNestle was left with no choice but to recall the popular snack from the market. Between June 5 and September 1, 2015, nearly 38,000 tonnes of Maggi Noodles were recalled from retail stores across the country and destroyed. Maggi’s share in the Indian market went down from 80 per cent to zero
How did Nestle overcome the Maggi crisis?
When the ban was lifted, Nestle restarted from scratch. Since then it has launched over a dozen products under the brand that have helped it regain much lost ground, and in 2017 contributed over Rs 26 billion to its topline with over 60 percent value share of the instant noodles market.
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