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Ben McAdam, Profits Coach and Virtual CFO of Profits Collective, is the guest in this episode of the Smarter Business Podcast. Ben discusses how to generate ideas and get results using content marketing.
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Our goal with this podcast to deliver high-quality, actionable tips and advice from business leaders. Advice that will help you succeed. Oh yeah and that video bent – we are going beyond the typical business tips, we are going to explore the use of video with these business leaders too, from marketing to sales, to internal communications – how they use it and how it impacts their businesses. Thanks for tuning in.
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In the spirit of a new year, we’re going to try something new for this episode of the smarter business podcast. As you may or may not know as part of the vid wheel creator network, we host twice monthly zoom meetups to help solopreneurs and small business folks network and gain new insights into how they can grow their businesses through video.
These meetings, feature presentation with an industry expert. And that’s what I’m going to include in this podcast episode, one of these presentations. Going forward into 2022, I’ll be releasing these presentations as podcasts as they happen. So look forward to a more active podcast stream without further ado, enjoy the most popular of our recorded zoom meetup presentations, Ben McAdam presenting, generating ideas and results with content marketing. [00:01:00] So here’s what we’re going to cover. There’s going to be a few things. So the idea is generating content ideas, but we need to cover some basics before we get there. And then we’re going to end with talking about how to actually get results from this content marketing.
So we’ll start with the end in mind, like, remember why we’re doing all of this. I’m going to talk about the journey and I’ll elaborate that on that a bit later, and we’ll go through some ideas to generate content and then getting results. So, if you’re ready, we’ll go on and I’ll talk about how amazing I am for a moment, but honestly, Neil’s intro was actually pretty good.
Thank you Neil I appreciate that. Um, my job, what I do, I’m a coach. Like if you have a business, it’s my job to help make that business grow and especially grow more profitable. And if you’ve got any questions about your numbers, I can help you with that too. Like, what does this income statement mean? Do I need to know any of this kind of stuff?
Okay. That’s that’s what I do. Um, I’ve grown and sold to my own businesses. Um, been doing [00:02:00] this for over a decade, got some great results for clients, which I will save your time and just leave on the screen rather than brag about personally. Cause we only have a short time. Um, but the reason why I put this, there is so that it gives us some context of like, yeah, I know what I’m talking about and you’ll take what I say a bit more seriously.
So this lovely picture that I found is the comparison of the two different mountains. We’ve got Mount Everest there is this lovely light gray, one we’ve got some darker gray, these mountains of different heights . And this is my way of bringing across and, and cementing the idea that you need to start with the end in mind, which of these mountains do you want to climb will make a big difference.
It will help you answer a hell of a lot of questions that will otherwise seem to be really vague and gray of like, should I do this? Should I do that? Well, if you know exactly what you want, it makes some of those gray area decisions, a hell of a lot clearer and a lot easier. So for example, if [00:03:00] you want to climb a mountain, then it’s like, well, what kind of preparation do I need to do in terms of physical fitness?
Like what kind of gear should I bring? Well, if you don’t know which mountain it is, it could be Mount Everest, or it could be like Mount Kosciuszko here in Australia, which is a bit small. not the tallest mountain. It’s a big difference preparing for those mountains. Like how much gear do you need to bring to go climb , Mount Kosciuszko?