These Top 10 content marketing ideas are sure to grow your hair business. Mikey, your hair business best friend, discusses the top 10 content marketing ideas to grow your hair business. These content marketing ideas can be implemented immediately.
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Content marketing is a great way to grow your business but has its pros and cons. Content is a digital asset for your business.
Partner with an influencer. It is recommended that you use a low-cost product as a gift. This can all be done via email. A smart and indirect way to make content that can be shared on your website.
Develop a detailed FAQ page answering common questions. As you start getting emails from customers you can answer them on this page. You’re then able to send a link for future inquiries. This drives traffic to your website.
Allow the reader to connect with your team and brand on your “About Me/Us” page. Use a professional photo. Professional photos can be taken on Iphones.
Develop content that shows upcoming products and services. This can be delivered via social media or an email list. Makes your clientele feel special and builds hype.
Video product tutorials go a long way. It shows current and potential clients how to use a product. This knowledge will decrease customer service/support issues.
Announce sales at least a week prior to launch. Create a sense of urgency with flash sales; a sale that will only be available for a limited number of hours. Be strategic with your timing.
Contests can be done on several different platforms. Give clear information on when the contest begins & ends, how to enter, and what is being rewarded, and when the winner will be announced. You may need to provide stipulations to the winner like a photo with the prize.
You can connect with your clients by blogging or vlogging. Give them a behind-the-scenes look at how the business is operating and all the work you’re doing to provide them with quality products/services.
Video content is currently the most pushed content form on social media. YouTube, Instagram, and TikTok are geared towards videos. Instagram’s algorithm has shifted to video content and they’re promoting Reelz & Stories. Make videos about any and everything.
Participating in or hosting events can produce great content. Face to Face interactions can get you from behind the screen. Create content from the event to push your marketing strategy.
01:55 Feature An Influencer
03:28 Show and Tell
05:04 Who Is On Your Team?
06:22 Sneak Peak
07:33 Make Product Tutorials
08:48 Announce A Sale
10:10 Create A Contest
11:45 Sharing Your Journey in The Business
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